Could case studies be the key to unlocking more sales?

Here’s 3 reasons why case studies can grow your business.

Social Proof

Creating social proof is very important as it breaks down objections in a customer’s mind. For instance, a customer might be on your website. They like you and your product, but they aren’t convinced yet. Reading a case study can help the potential client see that someone just like them with the same problems is now getting incredible results. This will help them see in their mind that they can achieve results too.

 With a case study you can really take that potential new customer on a journey that they can connect with and also connect with the person who is in the story.  

And that brings us on to our next point

Human to Human connection

We as humans want to connect with other humans. We want to know that there are similar people out there to us and that we can really learn from them and grow as well. By sharing in the story of another customer we can empathise and feel like we join them on a journey to solving their problem. We look for similarities to our own story and the journey we want to take and can even feel FOMO (Fear of Missing Out) and a need to go on this journey as well.

A marketing asset to use over and over

A case study can be used as many times as you like. It can be posted on your website. It can be posted on social media channels, sent out to an emailing list and even published in brochures. The list can go on but the important thing to realise is this is a powerful marketing asset that has such a high value in not only being used to tear down customer objections but it’s flexibility in being used across different marketing avenue strategies.  

In conclusion…

What you are essentially doing with a case study is putting your customers in the spotlight. Rather than blowing your own trumpet and telling people how good you are, you are letting your customers do it. By doing it in such a way that is more  in depth than a testimonial or a review you get your customers to connect with your brand on another level.

If you need help with your businesses copywriting. Get in touch today at info@zappycopy.com